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Hi, I’m Caitlin.

I don’t believe making social media needs to suck, or that your business should bring you stress.

I believe in being honest with your clients and customers, and that marketing isn’t about selling, but the relationship that’s being created.

I work with small businesses, authors, non-profits, artists, students, you name it, to help them own their stories and share their work with the world. I offer digital marketing services including social media, copywriting, and public relations work, as well as small business coaching that is customer and client driven.


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About Me:

I’m a millennial who grew up with social media and find that it’s one of the best ways to communicate. That being said, I also believe it’s one of the places that communication fails us the most. I create digital marketing that focuses on my clients nurturing relationships with their followers, and not forcing sales on them. I call what I do holistic marketing. 

I hold a master’s degree in Composition and Rhetoric, and a bachelor of arts in English and Creative Writing, so words have always been my thing. I’m a published journalist and author (read my work here), and have been working in marketing for over a decade. 

Personally, I live in Rhode Island but have traveled extensively (42 states and five countries), have a codependent relationship with my pug, and am constantly in pursuit of learning new things.

What Do I Do?

In short, I create powerful digital marketing content and concrete business strategies for my clients.

In a nice polished list:

  • Create Facebook, Instagram, and Twitter marketing strategies

  • Write and design compelling copy and images for social media

  • Write, design, and schedule weekly and monthly newsletters

  • Coach clients on how to best use the digital marketing world in order to further their goals

  • Help clients understand all of the analytics out there and decide which ones they need to focus on

  • Create marketing strategies based off of those analytics

  • Produce and edit podcasts

  • Aid in the creation of press release templates, press lists, and press release distribution

Things to Brag About

I find it’s always hard to talk about what you’re good at (I coach my clients on how to do this!), so I’ll summarize a few of my favorite accomplishments:

  • Worked as a part of a team to bring in over $1 million in revenue for a world-premiere play, in which I created social media and public relations strategies 

  • In one year with a client, I helped grow their Instagram following by 138% and their Facebook by 26%, which is arguably the hardest platform to get organic growth on 

  • After six weeks with a client, their podcast downloads doubled to nearly 1200 per week and continued rising to 1600 downloads per week

  • Took a client’s podcast from concept to full launch within a month, which within 90 days had over 1,000 downloads

  • Have created social media with a reach of over 1 Million 

  • Have created social media for clients from a 1k following to over 100k users 

  • Was named one of the Emerging Leaders of Rhode Island by the Rhode Island Foundation

Clients

While I’ve worked with a number of wonderful people, organizations, and clients, here are a few of note:

  • Martha Beck, New York Times Bestselling Author and Life Coach

  • Carmen Schleffer, Business Coach and owner of Wildprenuer

  • Maureen Taylor, Author, Historian, owner of The Photo Detective

  • Kenyatta D. Berry, Author, and Host of The Genealogy Roadshow

  • Amy Johnson Crow, Author and Professional Genealogist

  • Trinity Repertory Company, a Tony-award-winning regional theater

  • MemoryWeb, a digital photo organization company

  • Robert Sweibel Arts & Culture Consulting

  • … and many more.

  • Digital Marketing Packages

    Keeping current in our fast-paced world can be nearly impossible, but is one of the most important things your business needs. From social media to Google ads and analytics, all the way to press strategies, I’m there to help you create it all so you can focus on what matters to you: your business.

  • Podcasting Packages

    With my podcast packages, you do all the talking! Literally. I edit (let’s get rid of those terrible filler words) as well as help publish, create graphics, and even help you recruit guests and seek out partnerships for your business.

  • Small Business Consulting

    So you’ve got a business, and not only are you wearing multiple hats, but you’re also running it, too! I provide help keeping you accountable, organized, and help you strategize what will be the best for your business and your clients!

Ready to Get Started?

I offer a free 30-minute consultation to assess your needs and how I can help.
You can fill out the form below and I’ll be in touch as soon as possible.

I look forward to working with you!